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a monthly basis, custom research slots are available and allow
subscribers to ask their own questions that are important to
their individual business needs; results are proprietary to
the subscriber. The Data from these custom questions can be
cross-tabbed to other questions of the syndicated questionnaire
to gain additional views. Custom slots can be run over several
months depending on the necessary sample size desired.
How
are the results of a custom slot reported?
VisionWatch processes the results and reports it in actionable
table and chart format. The subscriber determines the number
of cross tabulations. The results are available approximately
3 weeks after the month in which the slot was placed.
Who
writes the questionnaire?
The subscriber will draft the questionnaire, however, VisionWatch
will help finalize it and translate it into the necessary
Internet format.
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What
questions can be asked?
Generally all questions that are relevant for the subscribers
individual business and are not yet covered in the syndicated
questionnaire.
Is
the use of pictures possible?
The use of pictures is possible. VisionWatch has positive
experience with images included into the questionnaire. This
tool is often considered for pre-tests of product or marketing
concepts.
More
information?
For more information on the VisionWatch custom slots, please
contact Jennifer Zupnick at jzupnick@jobson.com
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