Methodology

VisionWatch is a large scale, Internet based survey currently conducted through Ocucom, a leading U.S. Internet research company. The questionnaire is continuously in the field asking 100,000 U.S. consumers about their vision correction needs, purchasing experiences and attitudes.

The results are accurately re-weighted (based on demographic and psychographic data) to represent the total US population. The data is therefore not focused on the Vision Correction population only, instead it deliberately includes consumers who do not currently use any vision correction. VisionWatch can therefore deliver very valuable data on attitudes towards eye-examinations as well as accurately reflect the Plano-Sunglass market.