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VisionWatchsm is the only
large scale continuous consumer measurement exclusively designed for the
eyewear and eyecare industry. VisionWatch is aimed at making the eyewear market
more transparent by analyzing market size, future market developments, consumer
attitudes and purchase patterns. It is a joint venture between Jobson Medical Information LLC and Vision Council of America.
VisionWatch has become the main
benchmarking and business planning tool for leading retailers and manufacturers
in the eyewear and eyecare industry.
Based on a large-scale survey, 100,000
consumer responses annually, VisionWatch delivers accurate, concise consumer
data four times a year. Our client service includes data interpretation,
customized data presentations and proprietary research.
VisionWatchsm delivers data
on all aspects relevant for business planning and bechmarking:
VisionWatch Measurements:
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Market size, overall and in
sub-segments
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Retail channel shares
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Shares of retail outlets
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Brand shares
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Shares of product categories
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Demographics of eyewear
purchasers
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Consumer Attitudes
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Reasons for purchasing
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Consumer Satisfaction
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Custom measurements
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VisionWatchsm produces
individual reports for all major markets of the industry:
To find out more about
these reports, please click on one of the pieces of the Pie.
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